Bing AI Dashboard Now Shows Which Queries Link to Your Pages (Simple Guide)
Microsoft has introduced a new feature inside Bing Webmaster Tools that makes it easier for website owners to understand how their content is used in AI-generated answers.
This update is part of the AI Performance dashboard, and it helps connect something called grounding queries with the actual pages on your website that get cited (mentioned) in AI responses.
Let’s break everything down in very simple English so anyone can understand.
What Is This New Feature?
Earlier, the AI Performance dashboard showed two separate things:
Grounding queries
Cited pages
But they were not connected.
Now, with this update, you can:
Click on a grounding query → see which pages are used for it
Click on a page → see which grounding queries are bringing it citations
This means you can now clearly see how AI is picking your content and using it in answers.
First, What Are Grounding Queries?
Grounding queries are not exactly what users type in search.
Instead, they are:
Special phrases that AI (like Bing AI or Copilot) creates internally
Used to find the best information before giving an answer
For example:
A user might search:
“Best CRM tools for small business”
But the AI might create grounding queries like:
“Top CRM tools for startups”
“Affordable CRM software features”
“CRM benefits for small companies”
These are not visible to users, but they are important because AI uses them to find your content.
What Are Cited Pages?
Cited pages are simply:
Pages from your website that AI includes or refers to in its answers
When your page is cited:
It means AI trusts your content
Your website gets visibility
You may get traffic (though not always trackable yet)
What Was the Problem Before?
Before this update:
You could see grounding queries
You could see the cited pages
But…
You could NOT see which query led to which page
You could NOT connect the data
So it was confusing.
You didn’t know:
Why a page was getting cited
Which topic or query was responsible
What Has Changed Now?
Now everything is connected.
1. Query → Page Mapping
You can click on a grounding query and see:
All the pages on your website that are used for that query
This helps you understand:
Which content works for which topic
Which pages AI prefers
2. Page → Query Mapping
You can also click on a page and see:
All the grounding queries that bring citations to that page
This helps you:
Understand why a page is performing well
Discover new keyword ideas
Why This Feature Is Important
This update may look small, but it is actually very powerful.
1. Better Content Strategy
Now you can:
See what topics your pages are ranking for in AI
Improve content based on real data
Example:
If one page is getting citations from multiple queries, you can:
Expand that page
Add more useful information
2. Find Content Gaps
You may notice:
Some queries have no strong page
Some pages are not getting citations
This helps you:
Create new content
Improve weak pages
3. Understand AI Behavior
AI does not work exactly like traditional search.
With this feature, you can:
See how AI thinks
Understand how it selects content
This gives you an advantage over competitors.
Important Things That Still Haven’t Changed
Even though this update is useful, some limitations still exist.
1. Still in Public Preview
The dashboard is not fully final yet.
This means:
Data may change
Features may improve later
2. Data Is Not Complete
The dashboard shows:
Only a sample of citation data
So:
You won’t see everything
Some citations may be missing
3. No Click Data Yet
One big missing feature is:
No click-through data
This means:
You don’t know if users are clicking your cited links
You cannot measure traffic directly from AI citations
This is still a major gap.
Also Read: Custom Development vs Off-the-Shelf Software: What Is the Main Difference?
How This Compares to Google
Google also has AI features like:
AI Overviews
AI Mode
These are shown inside Google Search Console.
But Google:
Does NOT have a separate AI citation report
Does NOT show page-level citation data
So in this area:
Bing is actually ahead
Where This Data Comes From
The AI Performance dashboard collects data from:
Bing AI search
Copilot
AI summaries
Some partner platforms
So it gives a broader view of how AI uses your content.
What Is “GEO” Optimization?
Microsoft has also updated its guidelines and introduced a term called:
GEO (Generative Engine Optimization)
This is similar to SEO, but for AI.
Instead of optimizing for search engines only, you now:
Optimize for AI-generated answers
This includes:
Writing clear content
Answering questions directly
Structuring information properly
How You Can Use This Feature
Here are some simple ways to use it:
1. Improve Top Pages
Find pages with high citations and:
Add more details
Update information
Make them stronger
2. Create New Content
Look at grounding queries and:
Find missing topics
Write new blog posts
3. Optimize for AI
Focus on:
Simple language
Clear answers
Useful information
AI prefers content that is:
Easy to understand
Well-structured
Helpful
Simple Example
Let’s say you run a website about software.
You see:
Query: “best HR software for small business”
Page cited: your HR blog
Now you can:
Improve that blog
Add comparisons
Add FAQs
This increases your chances of more citations.
Final Thoughts
This new feature in Bing Webmaster Tools is a big step forward.
It helps you:
Connect queries with pages
Understand AI behavior
Improve your content strategy
Even though some data is still missing, this tool gives valuable insights that were not available before.
As AI search keeps growing, tools like this will become very important.
If you want your website to perform well in AI results, you should:
Study grounding queries
Improve your content
Focus on user-friendly information
This is the future of SEO, or as Microsoft calls it, GEO.