If you are searching for tried and true ways to accelerate your e-commerce business, you might be thinking about performance marketing. 

But the question is, which strategies will be the best for your website? 

At Digital Commerce Partners, we specialize in reversing traffic drops and navigating search instability for profitable companies in competitive markets. 

At Fusion Code, we help well-to-do companies in competitive industries recover from traffic declines and stay ahead of search engine fluctuations. 

When you work in an occupied market, it can be challenging to stay ahead of your competitors, so let's find out the important elements that help increase product orders. 

What Is Performance Marketing for E-commerce? 

Performance marketing gives you data on the channels you utilize, such as: 

• Email Marketing 

• Search Engine Optimization 

• Content Creation 

• Pay-Per-Click Advertising 

• Social Media 

• Influence Outreach 

It helps to promote your e-commerce company drive sales and increase brand visibility. 

6 Strategies For Increasing E-commerce Sales 

It’s the ideal strategy for e-commerce businesses because it’s: 

Strategy	Description
Measurable	Set clear goals and track performance through metrics like opt-ins, conversions, and click-through rates to optimize results.
Inbound	Customers find your business online by searching for products you offer, creating organic and relevant traffic to your site.
Targeted	Speak directly to customer needs using data-driven insights to increase loyalty and improve customer lifetime value over time.
Affordable	Use cost-effective marketing strategies to compete with larger brands, focusing budget on high-ROI channels instead of traditional ads.

 

How to Make Your E-commerce Business Reach New Heights with Performance Marketing? 

You can make use of different marketing strategies to promote your business, but our clients have seen the growth in their business with the six approaches that are mentioned below. 

These marketing methods work specifically, but can also work in combination to make a successful content marketing strategy for an e-commerce business. 

1-Use Email Marketing to Drive 30% of Your Revenue

E-commerce companies - you should anticipate around 30% of revenue from email marketing. 

If email marketing accounts for +35% of revenue, then the top of your funnel is disrupted. 

If it generates under 25% of your revenue, your email funnels are disrupted. 

For the end, look at the list below to see what you've incorporated, and what you need to get onto the calendar for creation. 

Email Sequence	Emails	Purpose
Ascension Series	2–5	Upsell higher-value or complementary products to boost revenue and satisfaction.
Abandoned Cart	1–3	Recover lost sales by reminding and re-engaging cart abandoners.
Post-Purchase Follow-Up	2–5	Thank customers, share order details, and encourage repeat purchases.
Replenishment Series	1–2	Remind customers to repurchase consumables or time-sensitive items.
Customer Winback	3–4	Reignite interest of inactive customers with offers and reminders.
Product Education	3–10+	Share usage tips and product insights to boost loyalty and satisfaction.
Loyalty Program	1–3	Promote loyalty benefits and encourage repeat business.

 

Email marketing optimizes all other kinds of marketing - from SEO to paid ads to social media and hosting webinars. 

2- Optimize Your E-commerce Site for Search Engines

Search engine optimization (SEO) is the procedure of optimizing your e-commerce site to increase its traffic and visibility in search engines. 

You know what? SEO works because we've been using easy-to-search content to sell products for years. 

SEO demands some steps, but it's not as challenging as some might cause you to believe.  

When we collaborate with clients, we make full efforts in three important factors. 

1- Website

This involves site speed, technical SEO, and improving your site structure for visitors and search engines. 

2- Content

Involves targeted content, keyword-rich web pages, meta titles and descriptions, header tags, images, and internal links on your website.  

3-Backlinks

Backlinks, also popular as "incoming" or "inbound" links, are links from one website to another. 

3- Rank Higher and Generate Conversions with Content Marketing

Your e-commerce website can involve much degree than just product listings. Blogging continuously with valuable and optimized content helps your site rank in search engines for the keywords you are targeting.  

Beginning with Top of Funnel (ToF) content is the best plan of action for most websites, but the principles differ for e-commerce websites.  

For e-commerce sites, low-volume, Bottom of Funnel (BoF) content plays the role where conversion takes place. Content at this part of this funnel is made to make the prospect buy. 

It generally highlights products more directly (if set side by side with informational content intended particularly to inform and build trust). 

4- Go with Paid Advertising: Benefit, Drawback and Long-term Strategy

Aspect	Details
What is PPC?	Advertisers pay per click on ads placed in search engines and social media platforms.
Platforms	Google, Bing, LinkedIn, Pinterest, Facebook.  Benefit Quick sales boost by targeting specific audiences.
Drawback	Sales stop when ad spend stops — not sustainable long term.
Recommendation	Start with PPC to test offers and audiences, then shift to SEO for long-term growth.
Long-Term Strategy	Combine email, content, and SEO to build lasting, scalable revenue

 

5- Use the Strength of Social Media Marketing

Find out where your potential customers spend their time on social media. Once you’ve chosen a platform or two, you can use strategies like: 

Check where your prospects spend their time on social media. Once you have chosen a platform, you can implement strategies like: 

• Posting links to your content to attract traffic to your website 

• Providing a lead magnet to establish your email list 

• Publishing customer stories or testimonials 

• Hosting live Q&A sessions 

• Promoting events 

Then think about how marketing on social media might fit in with your present content marketing strategy and how you can make use of social media platforms in supplemental ways. 

6- Leverage Influencers to Grow Your Brand

This is instead of paid advertising. In place of paying Google or Facebook, you pay a content creator who is popular among your target audience.  

This can turn out to be a successful strategy. Influencers have established an abundance of trust with their audiences, so suggestions will act as social proof of your brand. 

Through collaboration with influencers, your e-commerce company can create content that raises awareness and increases sales. 

There are different methods to determine influencers: 

• Join an influencer marketing platform 

• Work through an agency 

• Find them organically  

Contact influencers you think might be suitable, then work with them to develop a posting schedule and format. 

 

Turn Clicks into Customers with Fusioncode: Final Words on Performance Marketing Strategies 

Performance marketing is important for any successful e-commerce business. 

In this blog, we have learned different methods for driving leads and converting them to buyers, making use of smart online marketing techniques. 

Contact us to know how our team of content marketing and SEO experts can make a personalized content strategy for your e-commerce company that brings in a continuous prospects and consumers.